Complaints Are Ideas

This is a statement I have repeated for years and is something I stand by today. The best ideas in business are ones that fill a gap in the market. Our complaints usually identify these gaps. When you find yourself going; “This should work better” or “Why is there nothing that…” try and identify potential oppourtunities to fill that gap. If you have an idea you think is good but don’t want to do it yourself, here is my email.