Hey, I'm Jared.
I'm thinking about brand, AI, work, and clearer decisions.
I've spent fifteen years helping companies understand what they mean, what people need from them, and why decisions drift. Started in brand, moved through growth, and now AI is making me ask the same questions in a new way.
This is where I keep my notes, older essays, and a few recurring questions. I keep the thinking public so smarter people can challenge the edges and occasionally find something useful.
Start here
Low-confidence thinking needs a licenseJun 11Context continuity is the productMar 29Can brand be a decision-making tool?Feb 26 all notes → Recurring questions
01OrientationA current question about what needs to travel between conversations. 02Brand therapyEight years of asking companies what they actually mean, then turning that into decisions people can use. 03Living knowledgeA live thread on keeping company knowledge closer to what teams are actually deciding. working notes, loosely kept email ยท victoria, bc