Hey, I'm Jared.
I'm thinking about how AI changes work, life, and how decisions get made.
I've spent fifteen years finding the systems, incentives, and motivations underneath businesses, and connecting them into stories that move people. Started in brand, moved to growth, and now AI is changing how I do all of it.
These are my working notes. The same few ideas keep coming back wearing different costumes, and I keep a map of that too.
The larger threads · years of thinking
01TextureThe idea this whole site is built on: thinking that carries its context can actually travel. 02Brand therapyI spent eight years asking companies what they actually meant. The method, written down. 03Living knowledgeThe company-scale version of the same idea. Early, and I'm testing it in the field right now. Field notes · the ongoing journal
We're compounding data, not thinkingJun 11Good thinking starts below high confidenceJun 11The next step is only as clear as the goalsJun 11 all field notes → maintained by the system it describes email · victoria, bc